Attendee Behaviour and Demographics

What ways do Visitors to an outdoor event impact the environment?

When someone visits an outdoor event, there are several ways they can impact the environment, including:

• Transportation: Depending on how they get to the event, visitors may generate carbon emissions from driving or taking public transportation.
• Waste: Outdoor events can generate a lot of waste, including food packaging, disposable utensils, cups, and plates, as well as decorations and other materials.
• Energy consumption: If the event uses electricity for lighting, sound systems, or other equipment, visitors may contribute to energy consumption and carbon emissions.
• Water usage: If the event provides drinking water, visitors may use a lot of disposable cups or plastic bottles, generating waste and potentially contributing to water scarcity.
• Soil erosion: If the event takes place on grassy or wooded areas, heavy foot traffic can cause soil erosion and damage to vegetation.
• Noise pollution: Loud music or other activities at the event can disturb nearby wildlife and cause noise pollution.

To reduce the environmental impact of outdoor events, organisers can take steps such as promoting sustainable transportation options, providing reusable or compostable food containers and utensils, using renewable energy sources, and minimising water usage. Visitors can also take steps to reduce their impact by bringing reusable water bottles, using public transportation or carpooling, and properly disposing of waste.

What is the effect of rain on the attendance of a live event in the UK?

Rain can have a significant impact on the attendance of a live event in the UK, particularly if it is an outdoor event. This is because many people may choose to stay at home instead of braving the bad weather. However, the extent of the impact depends on a number of factors, such as the popularity of the event, the amount of rainfall, and the availability of indoor facilities.

There are no definitive statistics on how rain affects attendance at live events, as the impact can vary greatly depending on the specific circumstances. However, it is generally accepted that rain can have a negative effect on attendance, particularly if it is heavy or persistent. In some cases, event organisers may choose to offer refunds or alternative dates in the event of bad weather in order to encourage attendees to still come to the event.

Which type of exhibitors get the most benefit from attendance at a live event in the UK?

The type of exhibitors who get the most benefit from attendance at a live event in the UK can vary depending on the specific event and its target audience. However, generally speaking, exhibitors who offer interactive experiences or hands-on demonstrations tend to draw in more visitors and generate more interest. This includes exhibitors who offer free samples or giveaways, interactive displays, and product demonstrations.

In addition, exhibitors who have a strong brand presence and effectively promote their products or services through advertising and social media tend to see a higher return on investment at live events.

Finally, exhibitors who are able to leverage the event’s specific theme or industry niche to showcase their products or services are likely to attract more visitors and generate more interest.

In all cases, exhibitors who chose to leverage the Gyder app at the show through placing advertisements and offers should enhance their presence and increase the success of a show.

If the majority of visitors to a live event use the Gyder.app smartphone application, why should exhibitors advertise on the platform and what are the advantages?

Exhibitors at a live event should consider advertising on the Gyder.app platform for several reasons:

Targeted Advertising: Advertising on Gyder.app allows exhibitors to reach a targeted audience of visitors who are actively using the app to navigate the event. This can increase the chances of the exhibitor’s message being seen by visitors who are more likely to be interested in their products or services.

Increased Visibility: Exhibitors can increase their visibility on the app by advertising on the platform. This can help their brand stand out from competitors and increase their chances of attracting visitors to their booth.

Real-time Updates: The Gyder.app platform allows exhibitors to update their messaging and offers in real-time. This is particularly useful for time-sensitive promotions and allows exhibitors to keep visitors up-to-date with the latest information about their products and services.

Data Insights: The Gyder.app platform provides exhibitors with valuable data insights about user behaviour and engagement. This information can help exhibitors optimise their advertising strategy and improve the effectiveness of their messaging.

Cost-effective: Advertising on Gyder.app can be a cost-effective way for exhibitors to reach a targeted audience of visitors. Compared to traditional advertising channels, such as print or television, advertising on a mobile app can be more affordable and provide better ROI.

Overall, advertising on the Gyder.app platform can provide exhibitors with a range of benefits, including targeted advertising, increased visibility, real-time updates, data insights, and cost-effectiveness. Exhibitors who take advantage of these benefits may be able to increase their brand awareness and attract more visitors to their booth at the live event.