Here are ten design tips for online adverts within apps:
- Keep it simple: Avoid cluttered designs and too much text. Use clear and concise messaging that gets to the point quickly.
- Be visually appealing: Use high-quality images, graphics, and videos that are visually appealing and grab the user’s attention.
- Stay on brand: Ensure your ad aligns with your brand identity and uses consistent fonts, colours, and imagery.
- Optimise for mobile: Design your ad with a mobile-first mindset. Ensure that it’s optimised for smaller screens and loads quickly.
- Use strong calls-to-action: Encourage users to take action by using clear and concise calls-to-action (CTAs).
- Create urgency: Use language that creates a sense of urgency and motivates users to act quickly.
- Personalise the ad: Use user data to personalise the ad, such as location.
- A/B test different designs: Test different ad designs to see what works best with your target audience.
- Be transparent: Be transparent about what the user can expect if they click on the ad, and avoid misleading or deceptive messaging.
- Measure and optimise: Measure the success of your ad and use data to optimise for better performance over time.
By following these design tips, you can create effective online ads that resonate with your audience, drive conversions, and, ultimately, achieve your advertising goals.