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Event Industry Impacts and Statistics

Can you provide a list of the most unsuccessful live events worldwide?

It is difficult to compile a definitive list of the most unsuccessful live events worldwide as there are likely many events that have not been publicly documented. However, some notable examples of unsuccessful live events include:

  • Fyre Festival – a highly publicised music festival that was scheduled to take place in the Bahamas in 2017. The event was marketed as a luxurious experience but turned out to be a disaster with inadequate infrastructure, food, and accommodations. Many attendees were stranded on the island and the event was ultimately cancelled.
  • Woodstock ’99 – a music festival that took place in Rome, New York in 1999. The event was plagued with violence, including arson, looting, and sexual assault. Many attendees criticised the event’s poor organisation and lack of basic amenities such as water.
  • The Great Exhibition of the North – a cultural festival that took place in Newcastle and Gateshead, UK in 2018. The event was criticised for being too corporate and failing to engage with the local community.
  • Millennium Dome – a large dome-shaped structure that was built in London, UK to celebrate the year 2000. The dome housed a variety of exhibits and attractions, but struggled to attract visitors and was criticised for its high cost.
  • Limp Bizkit concert at Big Day Out – a music festival that took place in Sydney, Australia in 2001. Limp Bizkit’s performance was marred by violence, including a crowd crush that resulted in the death of a 15-year-old girl.

These are just a few examples of unsuccessful live events, but there are likely many more that have not been publicly documented. Of course, success is also a function of someone’s opinion so the above examples are subjective.

Has Brexit had an impact on the live event industry in the UK?

Yes, Brexit has had an impact on the live event industry in the UK. One of the key impacts has been on the ability of event organisers to attract talent from Europe. With the end of free movement of people, it has become more difficult for European citizens to come and work in the UK. This has created a shortage of skilled and experienced workers, particularly in areas such as lighting, sound and stage management.

Brexit has also had an impact on the cost of staging live events, due to changes in currency exchange rates and import/export tariffs. This has led to an increase in the cost of equipment and materials, which has had a knock-on effect on ticket prices and the overall cost of attending events.

Another impact of Brexit has been on the movement of goods and equipment across borders. Increased bureaucracy and customs checks have led to delays and additional costs, which has affected the ability of event organisers to set up and dismantle events within the required timeframes.

Overall, the full impact of Brexit on the live event industry in the UK is still unfolding, and it is likely that there will be ongoing challenges and changes in the years to come.

What income did the live event industry lose because of the pandemic

The live event industry suffered significant losses due to the COVID-19 pandemic. According to a report by PwC, the global live events industry was worth around £1.1 trillion in 2019, but the pandemic caused a drop of approximately 70% in revenue for the sector in 2020. The UK live events industry alone was estimated to have lost over £7 billion in revenue in 2020, with over 90% of events cancelled or postponed. These losses have had a significant impact on the industry and the wider economy.

What is the average pay for temporary staff at a live event in the UK?

The average pay for temporary staff at a live event in the UK can vary widely depending on the specific job and level of experience required.

According to Glassdoor, the average hourly wage for event staff ranges from £7 to £13, with event coordinators and managers earning around £25,000 to £35,000 annually. However, this can vary greatly depending on the event, location, and level of experience.

In terms of demographics, temporary staff at live events in the UK come from a wide range of backgrounds and experiences. Many are students or recent graduates looking for flexible work, while others may have experience in event planning or hospitality. The industry also attracts a diverse range of people from different cultural and socio-economic backgrounds. However, it should be noted that there have been concerns about the lack of diversity in some areas of the live events industry, particularly in higher-level positions.

What is the typical advertising revenue for live event organisers and has this declined or increased in the last 10 years?

The typical advertising revenue for live event organisers can vary widely depending on the size and type of the event, as well as the demographics of the attendees and the nature of the advertising opportunities available.

However, in general, advertising revenue has been a significant source of income for live event organisers. According to a report by Eventbrite, advertising and sponsorship revenue was the second-highest source of revenue for event organisers in 2019, accounting for 28% of total revenue, second only to ticket sales.

There have been several trends in the live events industry that have impacted advertising revenue. For example, the rise of digital marketing and social media has created new advertising opportunities for event organisers, such as social media promotion and influencer marketing. Programme sales have been decreasing year on year as visitors object to extra expense and the impact the production of programmes has on the environment.

The Gyder platform negates the need for paper programs and the need to invest heavily in printing costs and significant management time while, at the same time, providing various types of interactive adverts on the event app therefore increasing revenue.

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