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Exhibitor Promotion

Why should exhibitors advertise on at the live event?

Exhibitors can benefit from advertising on at live events in several ways:

Increased visibility: provides a platform for exhibitors to promote their products and services to a wider audience. By advertising on the app, exhibitors can increase their visibility and attract more visitors to their booth.

Targeted marketing: allows exhibitors to target their marketing efforts to specific demographics. Exhibitors can use the app’s data analytics to understand their audience better and tailor their messaging accordingly.

Larger audience:

Gyder, being free, will be downloaded by the majority of visitors giving advertisers a bigger audience. Exhibitors and companies interested in advertising to show visitors will therefore get greater coverage and improve the ROI.


Advertising on is a cost-effective way to reach a targeted audience. It eliminates the need for traditional print advertising, which can be expensive.

Real-time updates:

Exhibitors can use the app to provide real-time updates to visitors, such as new product launches or special promotions.

Improved engagement: provides a platform for exhibitors to engage with visitors before, during, and after the event. By using the app’s messaging and social media features, exhibitors can build relationships with visitors and foster long-term loyalty.

By advertising on, exhibitors can improve their return on investment (ROI) and achieve their marketing objectives more effectively.


Check out our article Is the Event Programme Still a Worthwhile Investment?


What makes a great advert for exhibitors to a live event?


A great advert for exhibitors at a live event should be eye-catching, memorable, and communicate a clear message about the exhibitor’s brand or products. Some tips for creating effective advertisements for live events include:

  • Use bold colours and imagery that stand out in a crowded space.
  • Keep the message simple and concise, with a clear call to action.
  • Include the exhibitor’s logo prominently to reinforce brand recognition.
  • Consider using humour or an unexpected approach to grab attention.
  • Use a font size that is large enough to be read from a distance.
  • Ensure that the message is relevant to the target audience and aligns with the event’s theme.
  • Consider using social media or other online channels to promote the exhibitor’s presence at the event before and during the event.
  • Make sure the advert is visible on the for the event – link to show page or website.

By creating effective advertisements that appeal to the target audience and stand out in the event environment, exhibitors can increase their visibility and attract more visitors to their booth. Additionally, by using to promote their presence at the event, exhibitors can ensure that their message is seen by a wider audience, potentially leading to increased ROI.

How do exhibitors at a live event calculate their return on investment?

Exhibitors at a live event can calculate their return on investment (ROI) by comparing the revenue they generate from the event to the cost of participating. To do this, they would typically consider the following factors:

Stand/Booth cost:

This includes the cost of renting the booth space, building and designing the booth, and any additional expenses related to setup and tear-down.

Marketing and advertising expenses:

This includes any advertising or promotional materials used to attract visitors to the booth.

Staffing costs:

This includes the cost of paying employees to staff the booth, travel expenses, and any other related costs.

Sales revenue:

This includes the total revenue generated from sales made during the event.

Qualified leads:

This includes the number of leads that were generated during the event that have the potential to turn into sales in the future.

Brand exposure:

This includes the number of people who visited the booth and were exposed to the exhibitor’s brand, products or services. can help exhibitors calculate their ROI by providing real-time analytics on visitor engagement and activity, lead capture and follow-up tools, and the ability to track booth traffic and visitor behaviour. This information can help exhibitors better understand the effectiveness of their participation and make data-driven decisions to improve their ROI.

What are the ten main factors event professionals get measured on by the owners of the event?

The ten main factors event professionals get measured on by the owners of the event can vary depending on the specific event and its goals, but some common factors include:


The number of people who attend the event is a key metric that event owners often use to measure the event’s success.


The amount of money generated by the event, including ticket sales, sponsorships, and other revenue streams, is an important metric for event owners.

Return on Investment (ROI):

Event owners may measure the ROI of the event, which compares the costs of the event to the revenue generated to determine whether the event was financially successful.

Customer satisfaction:

The satisfaction of attendees, sponsors, and other stakeholders can be measured through surveys, feedback forms, and other methods, and can impact the success of future events.

Brand awareness:

Event owners may measure the impact of the event on brand awareness for the event itself, as well as for sponsors and other stakeholders.

Social media engagement:

Social media metrics, such as the number of posts, shares, and mentions related to the event, can be used to measure engagement and the success of social media marketing efforts.

Press coverage:

The amount and quality of press coverage for the event can be an important metric for event owners, as it can impact the event’s reputation and future sponsorship opportunities.

Lead generation:

Event owners may measure the success of lead generation efforts, such as capturing email addresses or other contact information from attendees.

Operational efficiency:

Event owners may measure the efficiency of event operations, such as the ability to manage resources, handle logistics, and avoid delays or issues during the event.

Innovation and creativity:

Event owners may also measure the level of innovation and creativity displayed in the event planning and execution, as this can impact the event’s reputation and future success.

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