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From Paper to Phone: Avoid These Common Mistakes When Using Smartphone Maps at Live Events

There are a few common mistakes people make when using a paper map versus a digital map on their smartphone:

Difficulty in finding a location:

With a paper map, finding a specific location can be difficult, especially if the map is not detailed or up-to-date. Smartphone maps, on the other hand, can provide real-time information, such as traffic conditions and directions, which can help users find a location quickly and easily.

Inaccurate information:

Paper maps can be outdated, which can lead to inaccurate information. This can be particularly problematic when navigating in unfamiliar areas. Smartphone maps, on the other hand, are constantly updated, providing users with the most accurate information available.

Limited functionality:

Paper maps are often limited in their functionality and can only provide basic information such as street names and landmarks. Smartphone maps, on the other hand, can provide additional features such as real-time traffic updates, turn-by-turn directions, and points of interest.

Inconvenience:

Carrying a paper map can be inconvenient and bulky, particularly if navigating in an urban environment. Smartphone maps, on the other hand, can be accessed from a mobile device, which is much more convenient and easy to carry.

Overall, while paper maps may be useful in certain situations, they have several limitations compared to digital maps on a smartphone. Digital maps are more accurate, convenient, and provide additional functionality that can enhance the user’s experience.

Gyder.app can collect survey data during an event and feedback to the event organisers and companies and organisations exhibiting at a live event. How will this be useful and what information can be collected?

Collecting survey data during an event can provide valuable insights to event organisers and exhibitors about attendee preferences, behaviours, and opinions. Here are some examples of the types of information that can be collected through surveys with the help of Gyder.app:

Feedback on the event:

Surveys can be used to collect feedback on the event as a whole, including its organisation, layout, and schedule. This can help event organisers improve future events by addressing any issues raised by attendees.

Feedback on exhibitors:

Surveys can also be used to collect feedback on individual exhibitors and their products or services. This can help exhibitors understand how they can improve their offerings and how they compare to competitors.

Attendee demographics:

Surveys can collect demographic information about attendees, such as their age, gender, and occupation. This can help event organisers and exhibitors understand their target audience and tailor their marketing and advertising efforts accordingly.

Preferences and interests:

Surveys can be used to collect information about attendee preferences and interests. For example, attendees can be asked about their favourite types of products, services, or activities. This information can help exhibitors tailor their offerings to better meet attendee needs.

Purchasing behaviour:

Surveys can be used to collect information about attendee purchasing behaviour, such as their likelihood to make a purchase and their preferred payment methods. This can help exhibitors understand how to optimise their sales strategies.

While surveys will depend on visitor input, the Gyder system collects location-based (not personal) data.  This allows statistics and information on people movement and flows throughout the show space by time. It can highlight the highest and lowest number of visitors by each spot on the entire show or event area.

By collecting and analysing survey data, adding this to information on people’s movements, with the help of Gyder.app, event organisers and exhibitors can gain valuable insights into attendee preferences, behaviours, and opinions. This information can be used to improve future events and make more informed business decisions.

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