There are several statistics available that show a decrease in the use of paper maps:
According to a survey conducted by the American Automobile Association (AAA), the use of printed maps for navigation has decreased by 45% over the past decade, while the use of GPS and smartphone navigation has increased by 120%.
In a survey conducted by the Royal Institute of Navigation in the UK, 72% of respondents reported that they use digital maps for navigation, compared to only 26% who reported using paper maps.
A study conducted by the University of Southern California found that the use of paper maps for navigation has decreased by 70% since 2000, while the use of digital maps has increased significantly.
In a survey conducted by Statista in 2021, 53% of respondents reported that they use smartphone maps or GPS for navigation, compared to only 14% who reported using paper maps.
These statistics suggest that the use of paper maps for navigation has decreased significantly in recent years, while the use of digital maps, such as GPS and smartphone maps, has become increasingly popular. This trend is likely to continue as digital mapping technology continues to improve and become more widely available.
Event organisers have found that directing people and helping them find their way to exhibits or shows is increasingly difficult using paper maps. Only by adopting an event app with bespoke maps like Gyder can this issue be eradicated.