The number of visitors who download the Gyder.app for the event they are attending will depend on a variety of factors, such as the size and popularity of the event, the marketing efforts of the event organisers, and the value proposition of the app to the attendees.
However, with the increasing use of smartphones and the convenience of having a digital map and event guide in one place, it is likely that a significant percentage of visitors will download and use the Gyder.app. According to a recent survey by Eventbrite, 85% of attendees use their smartphones during events, and 91% of millennials use their smartphones during live events to engage with the event, including looking up maps and schedules.
To increase the adoption rate of the app, event organisers can promote the benefits of the app, such as real-time updates, offline functionality, and Customisation, through email marketing, social media, and other communication channels. Additionally, providing incentives such as exclusive content or discounts for app users can also encourage more visitors to download and use the Gyder.app.
How should event professionals persuade their bosses, boards and committees to approve the use of Gyder.app rather than producing a printed live event program?
To persuade bosses, boards, and committees to approve the use of Gyder.app instead of producing a printed live event program, event professionals can focus on the benefits and cost savings that the app provides. Some points to highlight may include:
Cost savings:
Using Gyder.app can significantly reduce printing and distribution costs associated with producing a printed event program. This can result in significant cost savings for the event organiser.
Eco-friendliness:
By reducing the amount of paper used for printed event programs, the event can promote its commitment to sustainability and environmental responsibility.
Convenience:
Gyder.app provides attendees with a free digital guide that they can access on their smartphones at any time, eliminating the need to carry around a printed program. This can be especially beneficial for large events with many attendees.
Real-time updates:
With Gyder.app, event organisers can quickly and easily make updates to the event guide, ensuring that attendees have the most up-to-date information at all times.
Interactivity:
Gyder.app can provide an interactive experience for attendees, allowing them to engage with the event in new and exciting ways. For example, the app can include interactive maps, social media integration, and more.
Management time savings:
Gyder allows the event organiser to free up time and resources by taking away the complexities of a printed program. The app provides an easy interface for event organisers to automatically upload lists, maps, timetables etc.
By highlighting these benefits, event professionals can make a compelling case for using Gyder.app instead of producing a printed event program. Additionally, providing a cost-benefit analysis and demonstrating the potential return on investment can also help to persuade decision-makers to approve the use of the app.