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The End of Paper Maps: Why Interactive Smartphone Maps Rule at Live Events

There are several reasons why people choose interactive smartphone maps over paper maps at live events:

  • Familiarity: Many people are more familiar with using smartphones and digital maps than paper maps, as they are more commonly used in daily life. This familiarity can make it easier for users to understand and navigate digital maps.
  • Real-time updates: Digital maps can be updated in real-time, providing users with the latest information on traffic, weather, and other relevant factors that can affect their journey. This can help users make more informed decisions and avoid unexpected delays.
  • Customisation: Digital maps can be customised to show only the information that is relevant to the user, such as points of interest or nearby restaurants. This can make it easier for users to find what they are looking for and navigate to their destination more efficiently.
  • Interactivity: Digital maps can be interactive, allowing users to zoom in and out, rotate the map, and view street-level images. This can provide users with a more immersive and engaging experience than a static paper map.
  • Accessibility: Digital maps can be accessed from anywhere with an internet connection, making it easier for users to navigate in unfamiliar locations. This can be especially helpful for visitors to a live event who may be unfamiliar with the area.
  • Overall, while paper maps can be useful in certain situations, digital maps offer a more interactive, customisable, and convenient way for users to navigate at live events. The widespread adoption of smartphones and digital technology has also made it easier for people to access and use digital maps on the go.

Given generally available mapping apps cannot be used for live events, interactive maps need to be designed specifically which is why many of the UK’s largest event organisations have chosen to work with Gyder.

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