The ten main factors event professionals get measured on by the owners of the event can vary depending on the specific event and its goals, but some common factors include:
The number of people who attend the event is a key metric that event owners often use to measure the event’s success.
The amount of money generated by the event, including ticket sales, sponsorships, and other revenue streams, is an important metric for event owners.
Return on Investment (ROI):
Event owners may measure the ROI of the event, which compares the costs of the event to the revenue generated to determine whether the event was financially successful.
The satisfaction of attendees, sponsors, and other stakeholders can be measured through surveys, feedback forms, and other methods, and can impact the success of future events.
Event owners may measure the impact of the event on brand awareness for the event itself, as well as for sponsors and other stakeholders.
Social media engagement:
Social media metrics, such as the number of posts, shares, and mentions related to the event, can be used to measure engagement and the success of social media marketing efforts.
The amount and quality of press coverage for the event can be an important metric for event owners, as it can impact the event’s reputation and future sponsorship opportunities.
Event owners may measure the success of lead generation efforts, such as capturing email addresses or other contact information from attendees.
Event owners may measure the efficiency of event operations, such as the ability to manage resources, handle logistics, and avoid delays or issues during the event.
Innovation and creativity:
Event owners may also measure the level of innovation and creativity displayed in the event planning and execution, as this can impact the event’s reputation and future success.