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Unleashing the Power of Mobile: How Often Do Attendees Use Their Phones at Live Events?

The frequency at which smartphone users look at their phones during a live event can vary depending on several factors, including the nature and duration of the event, the demographic of the attendees, and the extent to which mobile devices are integrated into the event experience.

However, studies have shown that, on average, people check their smartphones approximately 150 times per day, or about once every six minutes. During a live event, this frequency may increase due to the need to stay connected, receive event updates, or engage with social media.

Research conducted by mobile app developer Eventbase found that attendees at large events such as conferences and festivals tend to look at their phones between 1-2 times per hour. However, this figure may be higher for events that are more social and interactive, such as concerts or sporting events.

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