What is the typical advertising revenue for live event organisers and has this declined or increased in the last 10 years?

The typical advertising revenue for live event organisers can vary widely depending on the size and type of the event, as well as the demographics of the attendees and the nature of the advertising opportunities available.

However, in general, advertising revenue has been a significant source of income for live event organisers. According to a report by Eventbrite, advertising and sponsorship revenue was the second-highest source of revenue for event organisers in 2019, accounting for 28% of total revenue, second only to ticket sales.

There have been several trends in the live events industry that have impacted advertising revenue. For example, the rise of digital marketing and social media has created new advertising opportunities for event organisers, such as social media promotion and influencer marketing. Programme sales have been decreasing year on year as visitors object to extra expense and the impact the production of programmes has on the environment.

The Gyder platform negates the need for paper programs and the need to invest heavily in printing costs and significant management time while, at the same time, providing various types of interactive adverts on the event app therefore increasing revenue.